Category: Branding
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The Power of Blogging: How it Can Transform Your Business
In today’s digital age, businesses must constantly find new ways to stay relevant and connect with their target audience. One incredibly effective method is through blogging. Blogging has the power to transform your business by increasing brand awareness, driving traffic to your website, and establishing your authority in your industry. This article will explore the…
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Brand Equity 101: What’s the Deal and Why Should You Care?
Let’s talk about brand equity! Have you ever wondered why some brands seem to have a magical aura around them? You know, the ones that make you willing to splurge a little extra just to own their products? That’s where brand equity comes into play. In simple terms, brand equity is the value a…
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Personal Branding Guide: How to Establish and Promote Your Own
Look around you, I bet you can spot at least five brands within hands reach. Brands are everywhere, from what we wear, to what we eat, to every piece of content we absorb throughout the day – both subconsciously and consciously. Good #brands have marketed themselves in a way that makes you remember them, from…
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How to Create a Compelling Brand Story
Nothing captures the imagination like a well-told story. We’re hardwired to be attracted to them, and when it comes to promoting your business – audiences are much more inclined to connect with a good story than a good product. In the past, companies were just cold entities that supplied us with goods. But these days,…
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Increase Your Social Media Branding
Branding is incredibly important for any business. It’s not just the uniform you wear to portray your company, it’s a form of being. Crafted correctly, it’ll help you attract your target audience just by doing you, as well as enticing new customers along the way. When it comes to social media branding for your business,…
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