Don’t guess which marketing’s working. Know with Call Tracking with CallRail.
Connection Website Designs LLC has partnered with CallRail so you can gain the insights you need to spark growth in your business. See every interaction with your ads, keywords, and campaigns. Then shift marketing dollars from what isn’t working, to what is. We’ve got customer communications and marketing analytics covered. You don’t need a patchwork of products to take your business to the next level — just CallRail and Connection Website Designs, a winning team.
What is Call Tracking?
Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention. Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.
How Call Tracking works
Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more. Long story short, if you can put a phone number on it, you can track it. In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with CallRail, you can record your calls, too).
Call tracking 101
Call tracking at the most basic level is pretty simple – it’s using a unique phone number for each marketing campaign to tell calls from each campaign apart. For example, Atlanta Auto currently spends money on online marketing like Google Ads and offline marketing in the form of direct mail to help generate leads to their business. Atlanta Auto’s marketers want to make sure their phone leads are being tracked, so they purchase two unique phone numbers from their call tracking provider: one for Google Ads and one for direct mail.
How phone call tracking works:
- Atlanta Auto launches both campaigns using tracking phone numbers instead of their main business line.
- When a potential customer sees one of those marketing campaigns and calls the number, that call will be forwarded to Atlanta Auto’s main business number (unbeknownst to the customer)
- Not only will Atlanta Auto’s marketing team be able to generate reports that show which campaign is generating inbound calls, but they will also be able to see logs of their calls with the following details:
- The caller’s name, telephone number, and location (from caller ID data)