Our email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our team will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Increase sales through effective marketing
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our company’s email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
Why email marketing is the way to go
Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search. And with an average return of $38 for every dollar spent, investing in email marketing can have some serious payoffs.
Email marketing has several advantages over traditional marketing channels, including:
- Smart metrics allow marketers to track an exact return on investment from email marketing.
- Small businesses can reach substantial numbers of email subscribers who have opted in to receive emails.
- Over half of all Internet users check or send email on a typical day.
- Email allows marketers to reach out to consumers with personalized, relevant, and dynamic messages.
- Transactional emails allow businesses to respond automatically to important consumer events, like purchases or shopping cart abandonment, with targeted follow-up emails.
Additionally, email marketing is relatively cheap. Whether you do it yourself, or through an email marketing provider, marketing to hundreds of customers via email is going to cost you peanuts compared to other channels of advertising. You can send targeted emails based on what you know about your customers – such as likes, dislikes, content preferences, age, location, and buying patterns. Consider this: according to a 2018 Radicati Group study, there will be more than 3.8 billion email users before the start of 2019, over 100 million more than the previous year. In other words, over half of the people on this planet use email right now.
That sounds crazy, doesn’t it? But, think about it. Whenever you register with a new website or sign up for an account, you need to have an email address. Yes, it’s true you can log in with a social media account like Facebook, but you still need to have an email address to sign up for Facebook. Email is still the dominant form of communication and smart businesses are using email every day to turn prospects into customers. The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means you are six times more likely to get someone to click through to your website via email than you are from Twitter.
Our Email Marketing Strategy
The first thing our company will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
The next step our email marketing company will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our company will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email Marketing Reporting
Our company will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
Sometimes you need to talk to everyone at once. Send one-time email campaigns to anyone on your list.
Trigger emails based on purchase. Or site visits. Or engagement. Automatically send emails when your contacts are most interested.
We make sure the right message gets to the right person. Group your audience into segments based on almost any factor.
Get in touch right away. We send welcome emails, start a welcome series, or deliver lead magnets automatically.
Sell more with email. We will set up email automation that turns your contacts from interested leads to paying customers.
We will schedule emails for a specific date and time. Perfect for events, holidays, birthdays, and sales teams.