Tag: #branding
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Brand Equity 101: What’s the Deal and Why Should You Care?
Let’s talk about brand equity! Have you ever wondered why some brands seem to have a magical aura around them? You know, the ones that make you willing to splurge a little extra just to own their products? That’s where brand equity comes into play. In simple terms, brand equity is the value a…
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Personal Branding Guide: How to Establish and Promote Your Own
Look around you, I bet you can spot at least five brands within hands reach. Brands are everywhere, from what we wear, to what we eat, to every piece of content we absorb throughout the day – both subconsciously and consciously. Good #brands have marketed themselves in a way that makes you remember them, from…
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How to Create a Compelling Brand Story
Nothing captures the imagination like a well-told story. We’re hardwired to be attracted to them, and when it comes to promoting your business – audiences are much more inclined to connect with a good story than a good product. In the past, companies were just cold entities that supplied us with goods. But these days,…
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